We’ve all heard the term and seen the commercial about the 800 pound gorilla in the room. It’s applicable to almost any situation and, since he’s very large, he is present in more business situations than we’d care to describe. The question is: how does this affect you in your quest to develop new relationships and obtain more revenue? [...]
Archive for the ‘Agenda Setting’ Category
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Aiming Straight for the Iceberg in Sales
Posted by Steve Fretzin on January 5th, 2011
Whether you are a Discovery Channel buff or have seen the movie Titanic, you’ve probably been exposed to icebergs at some point or another. The reason I find icebergs so interesting is that, like in life, you don’t always see the big picture. As a matter of fact, the ratio of the iceberg that is [...]
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